Alter Ego Italy by Pettenon Cosmetics is one of the leading brands in the professional hair care sector that believes healthy hair means beautiful hair.

 

 

 

Alter Ego Italy is not only the products, it is above all about REAL VALUES that aim at reaching true beauty with: Love, Passion, Quality made in ITALY, High PROFESSIONAL Standard, SPORT and RESEARCH.

 

 

 

Alter Ego Italy promotes its deep love for the entire universe of hair care with exclusive products all formulated to protect, pamper and bring out the natural BEAUTY of hair in all its movements and colors.